The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
Abbott Mead Vickers BBDO / London
Client
Title
Category
Award
Points
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Gaming / Online gaming
Points: 25.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Cinema Advertising / Long Form - :90 and Over - Single
Points: 25.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Sustainability in Design / Single or Campaign
Points: 25.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Branded Content / Cinema
Points: 15.0
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM
Category: Mobile Applications/Sites / Branded Games
Points: 10.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Integrated Branding / Consumer Campaign
Points: 5.0
GUINNESS XMAS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO
Category: Out Of Home / Billboards - Campaign
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
1 Million Kids Challenge
Agency: Abbott Mead Vickers BBDO / London
Client: Sainsbury's
Category: Non-Broadcast / Online
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Non-Broadcast / Offline
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Branded Content / Games
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE
Category: Experiential Advertising / Installations
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Branded Applications / Branded applications
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Websites / Branded Games
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
DIPS DESPERADO
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO DORITOS
Category: Online Films & Video / Short Form - Single
Points: 5.0
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM
Category: Craft / Interface Design
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Brand Transformation / Single
Points: 5.0
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS
Category: Gaming / Branded mobile games
Points: 5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Gold Pencil
Points:
25.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Content / Cinema
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
DIAGEO
Title:
GUINNESS XMAS CAMPAIGN
Category:
Out Of Home / Billboards - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Sainsbury's
Title:
1 Million Kids Challenge
Category:
Non-Broadcast / Online
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Non-Broadcast / Offline
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Branded Content / Games
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
PEPSICO DORITOS
Title:
DIPS DESPERADO
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Brand Transformation / Single
Award:
2012 Interactive Merit Award
Points:
5.0